08/26/13 - Fox News Latino - Havana - Welcome to the Hard Rock hotel, Cuban style
Havana - Welcome to the Hard Rock hotel, Cuban style.
The first hotel specializing in the music of Cuba, the Blue Salsa Club,
will open its doors in November, ushering a new idea in cultural tourism in
the resort community of Varadero, the most famous on the island.
The project hatched by Spain's Blue Bay group and Cuba's Paradiso cultural
tourism agency will promote musical genres like salsa, guaracha, bolero and
the Caribbean island's traditional dances.
The assistant marketing director for the renovated BelleVue Palma Real
hotel, Ramon Fundora, said that at this time they are preparing spaces
devoted to the different musical rhythms that will provide guests with a
different environment than our modern day one.
"It's a very similar idea to the Hard Rock hotels and the aim is to make
the customer, when he enters the Blue Salsa Club, breathe music, culture,
dance and Cubanness," Fundora told publication Caribbean News Digital.
He also said that hotel guests will have included as part of their stays
classes in dance, percussion and various musical instruments, among other
Cuban tourism authorities have insisted in recent times on diversifying
their vacation product beyond the traditional fare of sunshine and beaches.
As part of that plan, state-owned Cuban Gaviota group recently inaugurated
in Varadero a new hotel complex administered by Spain's Melia group and
located next to a marina with 1,300 dock spaces for yachts and recreational
Varadero, located about 100 miles from Havana and considered the island's
second-most-important tourist magnet, has 50 hotels with 20,200 rooms and
receives more than 40 percent of the foreign visitors who come to Cuba.
Cuba last year welcomed nearly three million foreign tourists -- Canada,
for the second year, provided more than one million of those visitors,
according to government figures.
The island's aim this year is to again take in at least three million
tourists. In the first half of the year, it had already welcomed 1.6
million, most of them from Canada, England, Germany and Argentina, in that
order, according to figures provided by the government's National
Statistics and Information Office.
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